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Search Engine Optimization (SEO)
The practice of improving your website to increase its visibility in organic (non-paid) search engine results. The goal is to attract a steady stream of qualified visitors who are actively searching for what you offer.
Content Marketing
The strategic creation and distribution of valuable, relevant content (like blogs, videos, and guides) to attract and engage a clearly defined audience. The goal is to build trust, authority, and drive profitable customer action over time.
Social Media Marketing
Using social media platforms to connect with your audience, build your brand, increase sales, and drive website traffic. This involves publishing great content, listening to and engaging with followers, and running paid advertising campaigns.
Pay-Per-Click (PPC) Advertising
A model of internet marketing where advertisers pay a fee each time one of their ads is clicked. It's a way to buy visits to your site rather than earning them organically, with Google Ads and Microsoft Advertising being the most common platforms.
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